Colin McCarthy Being picked last since 1972.

I am currently suffering from the most terrible and debilitating lust to buy something new. It is an all consuming feeling that compels me to have multiple tabs open researching everything I can about the item I now desire. What makes it worse is the overwhelming range on offer, there is no perfect device so it's a case of working through in my mind the pros and cons of each one. Item A has this, but item B does not have that but is cheaper, do I need that? What's my use case? I don't have a use case, I just want one. Must fight 'Click Finish' to purchase button.

Last night I came dangerously close to clicking that button. It was in my shopping cart, the site already had my delivery address, credit card and I had entered a coupon that made the price even more attractive. Yet I resisted. Some how I was strong. I think it was because this item was not what I had set my sights on for features, but it was £100 cheaper. Would those missing features be missed for the £100? I'll never know, I closed my browser and take each day in my stride resisting the urge to buy.